The operators of that website take the protection of your personal data seriously. We treat your personal data confidential and pursuant to the legal data protection regulations as well as to the present privacy statement.
The usage of our website is usually possible without specification for personal data. Insofar as personal data (e.g. name, address or e-mail address) is going to be collected from our side, this is done – if possible – on a voluntary basis. These data will not be transferred to a third party without our explicit agreement.
We point out that data transmission in the internet (e.g. through e-mail communication) can result in security vulnerability. A complete protection of data from access of third parties cannot be guaranteed.
Data protection officer
If you have any questions about our data protection, please contact our data protection officer.
+49 7309 875-18
Automatic Data Retention
Every time you visit a website nowadays, certain information is automatically created and stored, just as it happens on this website. This data should be collected as sparingly as possible, and only with good reason. By website, we mean the entirety of all websites on your domain, i.e. everything from the homepage to the very last subpage (like this one here). By domain we mean example.uk or examplepage.com.
Even while you are currently visiting our website, our web server – this is the computer this website is stored on, usually automatically retains data such as the below – for reasons such as operational security or for creating access statistics etc.
- the full address (URL) of the accessed website (e. g. www.examplepage.uk/examplesubpage.html/)
- browser and browser version (e.g. Chrome 87)
- the operating system used (e.g. Windows 10)
- the address (URL) of the previously visited site (referrer URL) (z. B. www.examplepage.uk/icamefromhere.html/)
- the host name and the IP-address of the device the website is accessed from (e.g. COMPUTERNAME and 126.96.36.199)
- date and time
- in so-called web server log files.
Generally, these files are stored for two weeks and are then automatically deleted. We do not pass these data to others, but we cannot exclude the possibility that this data may be looked at by the authorities in case of illegal conduct.
In short: your visit is logged by our provider (company that runs our website on servers), but we do not pass on your data!
Our website uses HTTP-cookies to store user-specific data.
What exactly are cookies?
Every time you surf the internet, you use a browser. Common browsers are for example Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text-files in your browser. These files are called cookies.
Cookies save certain parts of your user data, such as e.g. language or personal page settings. When you re-open our website, your browser submits these “user specific” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are familiar to. In some browsers every cookie has its own file, in others such as Firefox, all cookies are stored in one single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner-websites (e.g. Google Analytics). Every cookie is individual, since every cookie stores different data. The expiration time of a cookie also varies – it can be a few minutes, or up to a few years. Cookies are no software-programs and contain no computer viruses, trojans or any other malware. Cookies also cannot access your PC’s information.
This is an example of how cookie-files can look:
purpose: differentiation between website visitors
expiration date: after 2 years
A browser should support these minimum sizes:
- at least 4096 bytes per cookie
- at least 50 cookies per domain
- at least 3000 cookies in total
Which types of cookies are there?
There are 4 different types of cookies:
These cookies are necessary to ensure the basic function of a website. They are needed when a user for example puts a product into their shopping cart, then continues surfing on different websites and comes back later in order to proceed to the checkout. Even when the user closed their window priorly, these cookies ensure that the shopping cart does not get deleted.
These cookies collect info about the user behaviour and record if the user potentially receives any error messages. Furthermore, these cookies record the website’s loading time as well as its behaviour within different browsers.
These cookies care for an improved user-friendliness. Thus, information such as previously entered locations, fonts or data in forms stay saved.
These cookies are also known as targeting-Cookies. They serve the purpose of delivering individually adapted advertisements to the user. This can be very practical, but also rather annoying.
Upon your first visit to a website you are usually asked which of these cookie-types you want to accept. Furthermore, this decision will of course also be saved in a cookie.
How can I delete cookies?
If you want change or delete cookie-settings and would like to determine which cookies have been saved to your browser, you can find this info in your browser-settings:
If you generally do not want to allow any cookies at all, you can set up your browser in a way, to notify you whenever a potential cookie is about to be set. This gives you the opportunity to manually decide to either permit or deny the placement of every single cookie. The settings for this differ from browser to browser. Therefore, it might be best for you to search for the instructions in Google. If you are using Chrome, you could for example put the search phrase “delete cookies Chrome” or “deactivate cookies Chrome” into Google.
How is my data protected?
If you want to learn more about cookies and do not mind technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
Storage of Personal Data
Any personal data you electronically submit to us on this website, such as your name, email address, home address or other personal information you provide via the transmission of a form or via any comments to the blog, are solely used for the specified purpose and get stored securely along with the respective submission times and IP-address. These data do not get passed on to third parties.
Therefore, we use personal data for the communication with only those users, who have explicitly requested being contacted, as well as for the execution of the services and products offered on this website. We do not pass your personal data to others without your approval, but we cannot exclude the possibility this data will be looked at in case of illegal conduct.
If you send us personal data via email – and thus not via this website – we cannot guarantee any safe transmission or protection of your data. We recommend you, to never send confidential data via email.
Unless a specific storage period has been specified in this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, the data will be deleted once these reasons have ceased to exist.
Note on data transfer to the USA and other third countries
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data can be transferred to these third countries and processed there. We would like to point out that in these countries no level of data protection comparable to that in the EU can be guaranteed. For example, US companies are obliged to hand over personal data to security authorities without you as the person concerned being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. secret services) will process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.
WITHDRAWAL OF YOUR CONSENT TO DATA PROCESSING
Many data processing operations are only possible with your express consent. You can revoke consent that you have already given at any time. The legality of the data processing that took place up until the revocation remains unaffected by the revocation.
Right to object to the collection of data in special cases and against Direct mail (Art. 21 GDPR)
Right of appeal to the competent supervisory authority
In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done to the extent that it is technically feasible.
Information, deletion and correction
Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time. You can contact us at any time if you have any further questions on the subject of personal data.
RIGHT TO RESTRICTION OF PROCESSING
You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this. The right to restriction of processing exists in the following cases:
If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the examination, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion. If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of being deleted. If you have lodged an objection in accordance with Art. 21 (1) GDPR, your interests and ours must be weighed up. As long as it is not clear whose interests prevail, you have the right to demand that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, this data - apart from its storage - may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State are processed.
Hosting at Mittwald
We host our website at Mittwald. The provider is Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp (hereinafter: Mittwald). Details can be found in Mittwald's data protection declaration: https://www.mittwald.de/datenschutz.
Mittwald is used on the basis of Article 6 (1) (f) GDPR. We have a legitimate interest in our website being displayed as reliably as possible. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 (1) (a) GDPR; the consent can be revoked at any time.
Contract for commissioned data processing
We have concluded an order processing contract with the above-mentioned provider. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed according to our instructions and in compliance with the GDPR.
Evaluation of Visitor Behaviour
TLS encryption with https
The terms TLS, encryption and https sound very technical, which they are indeed. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transfer data on the Internet.
This means that the entire transmission of all data from your browser to our web server is secured – nobody can “listen in”.
We have thus introduced an additional layer of security and meet privacy requirements through technology design Article 25 Section 1 GDPR). With the use of TLS (Transport Layer Security), which is an encryption protocol for safe data transfer on the internet, we can ensure the protection of confidential information.
You can recognise the use of this safeguarding tool by the little lock-symbol , which is situated in your browser’s top left corner in the left of the internet address (e.g. examplepage.uk), as well as by the display of the letters https (instead of http) as a part of our web address.
If you want to know more about encryption, we recommend you to do a Google search for “Hypertext Transfer Protocol Secure wiki” to find good links to further information.
On our website we use Google Maps of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With the use of Google Maps, we can show you locations in a better way and can therefore adjust our service to your needs. Due to the utilisation of Google Maps, data gets transferred to Google and is saved on Google’s servers. In the following, we want to explain in detail what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
What is Google Maps?
Google Maps is an internet maps service of the company Google Inc. With Google Maps you can search for exact locations of cities, sights, accommodations or businesses online via a PC, a tablet or an app. If businesses are represented on Google My Business, the respective location as well as other information about the company are shown there. In order to show route directions, a location’s map sections can be integrated in a website through a HTML-code. Google Maps depicts the earth’s surface as either a road map or as air and satellite images. Due to the street view and high-quality satellite images, it is possible for exact representations to be made.
Why do we use Google Maps on our website?
The efforts we make on this page have the goal of giving you a useful and meaningful experience on our website. Through the integration of Google Maps, we can offer you essential information on various locations. Therefore, you can spot our office address with one glance. Furthermore, the route directions always show you the best and fastest way to us. You can retrieve the route directions for traveling either by car, by public transport, on foot or by bike. The integration of Google Maps is a part of our customer service.
What data is stored by Google Maps?
For Google Maps to offer its full services, the company must collect and store your data. This includes your entered search terms, your IP-address as well as your longitude and latitude coordinates. When you use the route-planner function, the entered start address is stored also. However, this data retention happens on Google Maps‘ websites. We can only inform you about it but cannot influence it in any way. Since we have included Google Maps on our website, Google will set at least one cookie (Name: NID) into your browser. This cookie saves data on your user behaviour. Google primarily uses this data to optimise ist own services and to provide you with individual, personalised advertisements.
The following cookies are set in your browser due to the integration of Google Maps:
Purpose: Google uses NID in order to adjust advertisments to your Google searches. With the cookie’s help Google “remembers“ your most frequently entered search queries or your previous interaction with ads. That way you always receive customised adertisments. The cookie contains a unique ID, wich Google uses to collect your personal settings for advertising porposes.
Expiration date: after 6 months
How long and where is the data saved?
There are Google servers in data centres across the entire planet. However, most servers are in America. For this reason, your data is widely stored in the USA. Here you can read in detail about where the Google servers are located: https://www.google.com/about/datacenters/inside/locations/?hl=en
Google distributes data to various data carriers. This makes it possible to retrieve the data faster and to better protect it from possible attempted manipulations. Every server has emergency programs. Thus, should for example a problem with Google’s hardware occur or should a natural disaster impact the servers, any data will quite certainly stay protected.
Moreover, Google saves some data for a specified period. With some other data on the other hand, Google only offers the opportunity for deleting it manually. Furthermore, the company anonymises information (e.g. advertising data) in server logs, by deleting a part of the IP-address and cookie information after 9 to 18 months.
How can I delete my data, or prevent data retention?
Due to the automatic delete function for location and activity data, which was introduced in 2019, information that is used for determining your location and web or app activity is saved for either 3 or 18 months, depending on your preferred decision, and is deleted thereafter.
Furthermore, it is possible to delete this data manually from your browser history via your Google account anytime. If you want to prevent the determination of your location altogether, you must pause the category “Web and app activity” in your Google account. Click on “Data and personalisation” and then choose the option “Activity controls”. Here you can switch the activities on or off.
Moreover, in your browser you can deactivate, delete or manage individual cookies. This function can differ a little, depending on what browser you are using. The following instructions will show you how to manage cookies in your browser:
If you generally do not want to permit any cookies, you can set up your browser in a way that ensures you get informed whenever a cookie is about to be placed. That way you can decide to either permit or refuse every single cookie.
Google is an active participant of the EU-U.S. Privacy Shield Framework, which regulates the correct and safe transfer of personal data. You can find more information on this on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI.
If you want to find out more about Google’s data processing, we recommend the company’s internal privacy statement on https://policies.google.com/privacy?hl=en-GB.
You can register as a commercial user to make full use of the offers from our online shop. The data entered will only be used for the purpose for which you registered.
The following data is processed when using the online shop:
- First name Last Name*
- Company name*
- Tax ID*
- E-mail address*
- Shipping address*
- Billing address*
- payment details
- phone number
- machine inventory
- contract data
The data marked with * are mandatory information when registering, which are used for data processing for contractual purposes.
Purpose of processing this data:
Processing of contracts, technical and economic optimization of the site, fulfillment of contractual obligations, fulfillment of legal storage obligations, user-friendly design of the website, marketing / sales / advertising, customer service and customer care, handling contact requests, providing websites with functions and content.
In the following we inform you about the legal basis for the processing of personal data:
If we have obtained your consent for the processing of personal data, Article 6 Paragraph 1 Clause 1 Letter a) GDPR is the legal basis.
If the processing is necessary to fulfill a contract or to carry out pre-contractual measures, which take place at your request, Art. 6 (1) sentence 1 lit. b) GDPR is the legal basis.
If the processing is necessary to fulfill a legal obligation to which we are subject (e.g. statutory storage obligations), then Art. 6 (1) sentence 1 lit. c) GDPR is the legal basis.
If processing is necessary to protect the vital interests of the data subject or another natural person, Article 6 Paragraph 1 Sentence 1 lit. d) GDPR is the legal basis.
If the processing is necessary to safeguard our interests or those of a third party and your interests or fundamental rights and freedoms do not prevail in this regard, Article 6 Paragraph 1 Clause 1 Letter f) GDPR is the legal basis.
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.
This data is processed on the basis of Article 6 (1) (b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried.
The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.
Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, enquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. This data is processed on the basis of Article 6 (1) (b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried. The data you sent to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular statutory retention periods - remain unaffected.
Of course, we want to stay in contact with you and keep you in the loop of the most important news about our company. For this, we use email marketing, which is an essential part of our online marketing. If you agree to this or if it is permitted by law, we will send you newsletters, emails or other notifications. When the term “newsletter” is used in the following text, it mainly refers to emails that are sent regularly.
How can you register for our Email-Marketing?
If you want to participate in our email marketing (usually via newsletter), you usually have to register with your email address only. You will simply have to fill an online form and submit it. However, we may also ask you to fill in your title and name so we will be able to address you more personally.
Generally, the registration for newsletters is carried out with the so-called “double opt-in procedure”. After registering for our newsletter on our website, you will receive an email for you to confirm the newsletter registration. This will ensure that you own your email address and that no one registers with an email address that is not owned by them. Every single registration is stored either by us or by a notification tool we use. This is necessary for us to ensure that registration processes are legally correct. Therefore, the time of your registration, the time of confirmation of your registration and your IP address are usually retained. It will also be logged if you make changes to your stored data.
How long can we store your email address?
If you unsubscribe from our email/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests, so that we can still prove your consent at the time. We are only allowed to process this data if we have to defend ourselves against any claims.
However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual request for deletion at any time. Should you object to your consent permanently, we reserve the right to save your email address in a blacklist. We will of course keep your email address for as long as you are voluntarily subscribed to our newsletter.
On what legal basis do we operate email marketing?
Our newsletter is sent on the basis of your consent. This means that we are only allowed to send you a newsletter if you have actively registered for it beforehand. If consent is not required, newsletters will be sent on the basis of the legitimate interest in direct marketing, provided it is legally permitted. Should we commission a service provider, this will be done on the basis of our legitimate interest also. We record your registration process for the purpose of using it as proof that it is in compliance with our laws.
What is in our newsletters?
Of course, we do not want to bother you with our newsletter in any way. Therefore, we really strive to offer only relevant and interesting content, such as more information about our company, our services or our products. Since we are continuously improving our offers, our newsletter will always update you on any news or special offers and lucrative promotions.
If we commission a service provider with a professional mailing tool for our email marketing, we do this in order to be able to offer you our newsletter fast and securely.
Which data are retained?
If you subscribe to our newsletter via our website, you will confirm your membership in our email list via an email that we will send to you. In addition to your IP address and email address, your name, address and telephone number may also be saved. However, this will only be done if you agree to this data retention. Moreover, information about your device or the type of content you prefer on our website may also be stored. In the “Automatic data storage” section you can find out more about how your data is stored when you visit a website.
You can find information on special email marketing services in the following sections, provided the information you are looking for is available.
How can I cancel my subscription?
You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few minutes or a few clicks. Most of the time you will find a link directly in our newsletter, with which you will be able to cancel the subscription. Should you not be able to find the link in the newsletter, you can contact us by email and we will cancel your newsletter subscription for you.
Newsletter tool CleverReach
We use the following service provider to send emails:
Cleverreach (CleverReach GmbH & Co. KG //CRASH Building Schafjückenweg 2 26180 Rastede Germany), whose data protection declaration can be found here https://www.cleverreach.com/de/datenschutz/. We have concluded an order processing agreement with the service provider in accordance with Art. 28 GDPR.
When sending the newsletter, we evaluate your user behaviour. The newsletter contains so-called "web beacons" or "tracking pixels" that are called up when the newsletter is opened. For the evaluations, we link the web beacons to your email address and an individual ID. Links received in the newsletter also contain this ID. The data is only collected in pseudonymised form, so the IDs are not linked to your other personal data, and direct personal reference is excluded. With this data we can determine if and when you opened the newsletter and which links in the newsletter were clicked. This serves the purpose of optimizing and statistically evaluating our newsletter.
The legal basis for sending the newsletter, measuring success and storing the email is your consent in accordance with Article 6 Paragraph 1 Clause 1 Letter a) GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG and for logging the consent Art. 6 (1) sentence 1 lit. f) GDPR, as this serves our legitimate interest in legal provability.
You can object to tracking at any time by clicking the unsubscribe link at the end of the newsletter. In this case, however, the receipt of the newsletter would also be terminated. Tracking is also not possible if you deactivate the display of images in your e-mail software. However, this may have limitations in terms of the functions of the newsletter and the images contained therein will not be displayed.
Processing of contracts
We process inventory data (e.g. company, title/academic degree, names and addresses as well as contact details of users, e-mail), contract data (e.g. services used, names of contact persons) and payment data (e.g. bank details, payment history) in order to fulfill our contractual obligations (knowledge of who the contractual partner is; justification, content and execution of the contract; checking the plausibility of the data) and services (e.g. contacting customer service) in accordance with Article 6 (1) sentence 1 lit b) GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.
In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims (e.g. handing over to a lawyer for debt collection) or to fulfill the contract (e.g. handing over the data to payment providers) or there is a legal obligation to do so in accordance with Art 6 Paragraph 1 Clause 1 Letter c) GDPR.
We can also process the data you provide in order to inform you about other interesting products from our portfolio or to send you e-mails with technical information.
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. This is the case for the inventory and contract data if the data is no longer required for the execution of the contract and no more claims can be asserted from the contract because they are statute-barred (warranty: two years / standard statute of limitations: three years ). Due to commercial and tax regulations, we are obliged to store your address, payment and order data for a period of ten years. However, if the contract is terminated after three years, we will restrict the processing, i. H. Your data will only be used to comply with legal obligations. Information in the user account remains until it is deleted.
Online Payment Provider
When paying by "Paypal", billing takes place via PayPal (Europe) S.àr.l. et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg, Web: paypal.de, https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Hereinafter referred to as "Online Payment Provider". The online payment provider store and process your usage and billing data to determine and bill for the services you use. The data entered into the online billing service will only be processed and stored by them. If the online payment providers are unable to collect the usage fees or only partially, or if the online payment providers fail to do so due to a complaint from you, the online payment providers will forward the usage data to the person responsible and the person responsible may block it.
The same applies if, for example, a credit card company reverses a transaction from you at the expense of the person responsible.
The legal basis is Art. 6 Paragraph S. 1 lit. b) GDPR, since the processing is necessary for the fulfilment of a contract by the person responsible. In addition, external online payment providers are used on the basis of Article 6 Paragraph 1 Sentence 1 lit. f) GDPR for the legitimate interests of the person responsible in order to be able to offer you the safest, simplest and most diverse payment options possible.
With regard to the storage period, revocation, information and data subject rights, we refer to the above data protection declarations of the online payment companies.
This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
This website uses Google Analytics with the extension "_anonymizeIp ()". As a result, IP addresses are processed in abbreviated form, so that personal references can be excluded. If the data collected about you can be linked to a person, this will be excluded immediately and the personal data will be deleted immediately.
Legal basis for data processing
The legal basis for the processing of personal data using cookies for analysis purposes is Article 6 (1) lit. a GDPR.
Purpose of data processing
We use Google Analytics to analyse the use of our website and to improve it regularly. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. By clicking on "Confirm selection" for analytical cookies or "Select all & confirm" in our cookie consent banner, you consent at the same time in accordance with. Art. 49 para. 1 sentence 1 lit. a GDPR, for the exceptional cases in which personal data is transferred to the USA. The US is assessed by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without the possibility of redress. If you click on "Only accept required cookies", the transmission described above will not take place.
Duration of storage, possibility of objection and removal
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install from: http://tools.google.com/dlpage/gaoptout?hl=de.
We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Third Party Information
Objection against data collection
You can prevent the collection through Google Analytics through clicking on the following link. An opt-out-cookie is going to be set, which deactivates the future collection of your data during the visit of this website:
Deactivate Google Analytics
We use Google Ads (previously Google AdWords) as an online marketing measure, to advertise our products and services. Thus, we want to draw more people’s attention on the internet to the high quality of our offers. As part of our advertising measures with Google Ads, we use the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the aid of this free tracking tool we can tailor our advertising offer better to your interests and needs. In the following article we will explain, why we use conversion tracking, what data gets saved and how you can prevent this data retention.
What is Google Ads conversion tracking?
Google Ads (previously Google AdWords) is the internal online advertising system of the company Google LLC. We are convinced of our offer‘s quality and would like as many people as possible to discover our website. For this, Google Ads offers the best platform within the online environment. Of course, we also want to get an overview of the cost-benefit factor of our advertising campaigns. Thence, we use Google Ads’ conversion tracking tool.
But what is a conversion actually? A conversion occurs, when you turn from an interested visitor into an acting website visitor. This happens every time you click on our ad and then make another action, such as paying a visit to our website. With Google’s conversion tracking tool, we can understand what happens after a user clicks our Google ad. It shows us for instance if products get bought, services are used or whether users have subscribed to our newsletter.
Why do we use Google Ads conversion tracking on our website?
We use Google Ads to show our offer also across other websites. Our aim is for our advertising campaigns to reach only those people, who are interested in our offers. With the conversion tracking tool, we see what keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device, to then convert. With this data we can calculate our cost-benefit-factor, measure the success of individual ad campaigns and therefore optimise our online marketing measures. With the help of the obtained data we can give our website a more interesting design and customise our advertising offer better to your needs.
What data is stored with Google Ads conversion tracking?
For a better analysis of certain user actions, we have integrated a conversion tracking tag, or code snippet to our website. Therefore, if you click one of our Google ads, a Google domain stores the cookie “conversion” on your computer (usually in the browser) or on your mobile device. Cookies are little text files that save information on your computer.
Here are data of the most significant cookies for Google’s conversion tracking:
Purpose: This cookie saves every conversion you make on our website after you came to us via a Google ad.
Expiry date: after 3 months
Purpose: This is a classic Google Analytics Cookie that records various actions on our website.
Expiry date: after 3 months
Note: The cookie _gac only appears in connection with Google Analytics. The above list does not claim to be exhaustive, as Google repeatedly change the cookies they use for analytical evaluation.
As soon as you complete an action on our website, Google identifies the cookie and saves your action as a so-called conversion. For as long as you surf our website, provided the cookie has not expired, both Google and us can determine that you found your way to us via a Google ad. Then, the cookie is read and sent back to Google Ads, together with the conversion data. Moreover, other cookies may also be used for measuring conversions. Google Ads‘ conversion tracking can be fine-tuned and improved with the aid of Google Analytics. Furthermore, ads which Google displays in various places across the web, might be placed under our domain with the name “__gads” or “_gac”.
Since September 2017, analytics.js retains various campaign information with the _gac cookie. This cookie stores data, as soon as you open one of our sites that has been set up for Google Ads’ auto-tagging. In contrast to cookies that are placed for Google domains, Google can only read these conversion cookies when you are on our website. We do neither collect nor receive any personal data. We do obtain a report with statistical evaluations by Google. With the help thereof, we can not only see the total number of users who clicked our ad, but also what advertising measures were well received.
How long and where is the data stored?
At this point we want to reiterate, that we have no influence on how Google use the collected data. According to Google, the data are encrypted and saved on a secure server. In most cases, conversion cookies expire after 30 days, and do not transmit any personalised data. The cookies named “conversion“ and “_gac“ (which is used with Google Analytics) have an expiry date of 3 months.
How can I delete my data or prevent data retention?
You have the possibility to opt out of Google Ads’ conversion tracking. The conversion tracking can be blocked by deactivating the conversion tracking cookie via your browser. If you do this, you will not be considered for the statistic of the tracking tool. You can change the cookie settings in your browser anytime. Doing so, works a little different in every browser. Hence, in the following you will find an instruction on how to manage cookies in your browser:
If you generally do not want to allow any cookies at all, you can set up your browser to notify you whenever a potential cookie is about to be set. This lets you decide upon permitting or denying the cookie’s placement. By downloading and installing the browser plugin at https://support.google.com/ads/answer/7395996 you can also deactivate all “advertising cookies”. Please consider that by deactivating these cookies, you cannot prevent all advertisements, only personalised ads.
Google Analytics Remarketing / "Similar Audiences"
We use the Google Analytics Remarketing/ "Similar Target Groups" application (service provider: Google Ireland Limited, Register No.: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) to draw attention to third-party websites and other internet offers by means of advertisements on our website do. With regard to the use of the data, there is joint responsibility between Google and us for data processing in accordance with Article 26 GDPR. We have agreed with Google that we will assume primary responsibility for processing the data in accordance with the GDPR and that we will fulfill all obligations under the GDPR with regard to the processing of the data (including Art. 12, 13 GDPR, Art. 15 to 22 GDPR and Art 32 to 34 GDPR).
Categories of data and description of data processing:
Usage Data/Communication Data. With the remarketing or "similar target groups" function in ads, we can reach you there if you have already visited our website and address you with a suitable message via ad. With remarketing, we can bring our previous visitors back to our website with a click. If you then call up other websites or internet offers, we and Google can use the cookie to evaluate whether you have already visited our website and whether you are also displaying our advertising there. Google creates statistics about this. The full scope of data processing is not known to us. The data is also transferred to the USA and analyzed there. According to Google, the data collected through remarketing is not merged with your personal data that may be stored by Google, but is processed using a pseudonym.
Purpose of processing:
This remarketing serves the purpose of analysis, optimization and the economic operation of our advertising and website.
If you have given your consent (“opt-in”) to the processing of your personal data using “Google Ads Remarketing / “Similar target groups”, then Art. 6 Para. 1 S.
1 lit. a) GDPR is the legal basis. Otherwise, the legal basis for the processing of your data is our legitimate interest in the analysis, optimization and efficient economic operation of our advertising and website in accordance with Article 6 Paragraph 1 Clause 1 Letter f) GDPR.
Data transmission/recipient category: Google Ireland.
Storage period: If you visit certain pages of ours, a cookie will be stored in your browser, which is valid for 30 days.
Objection and elimination options ("opt-out"):
You can object to or prevent the installation of cookies by Google in various ways:
You can disable cookies in your browser by setting “do not accept cookies”, which includes third-party cookies;
You can deactivate the personalized ads directly on Google via the link https://adssettings.google.com, whereby this setting only lasts until you delete your cookies.
You can opt out of personalized ads from third-party providers participating in the “About Ads” advertising self-regulation initiative via the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/de Disable /preference management/, whereby this setting only lasts until you delete all your cookies;
You can permanently disable cookies using a browser plug-in for Chrome, Firefox or Internet Explorer under the link https://support.google.com/ads/answer/7395996. This deactivation can result in you no longer being able to use all the functions of our website to their full extent.
The provider of the webpages gathers and saves information within so-called server-log-files automatically. These server-log-files are being transmitted automatically from your browser to us. These server-log-files are:
- Browser tye / browser version
- Used operating system
- Referrer URL
- Hostname of the accessing computer
- Time of server inquiry
These data cannot be assigned to specific persons. A merger of the data with other data sources is not undertaken. We reserve the right to check these data subsequently, if concrete indications for illegal use come to be known.
Data protection declaration for profiles in the social networks
Data processing through social networks
We maintain publicly accessible profiles on social networks. The individual social networks we use can be found below.
Social networks such as Facebook, Instagram etc. can generally analyze your user behavior comprehensively if you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-related processing operations.
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, however, your personal data can also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is recorded, for example, via cookies that are stored on your device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are or were logged in.
Our social media presence is intended to ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. The analysis processes initiated by the social networks may be based on different legal bases that must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 lit. a GDPR).
The data collected directly by us via the social media presence will be deleted from our systems as soon as the purpose for their storage no longer applies, you ask us to delete them, revoke your consent to storage or the purpose for data storage no longer applies. Saved cookies remain on your device until you delete them. Mandatory statutory provisions - especially retention periods - remain unaffected.
Responsible and assertion of rights
If you visit one of our social media presences (e.g. Facebook), we and the operator of the social media platform are responsible for the data processing operations triggered during this visit. In principle, you can exercise your rights (information, correction, deletion, restriction of processing, data portability and complaint) both towards us and towards us. claim against the operator of the respective social media portal (e.g. against Facebook).
Please note that, despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely based on the company policy of the respective provider.
As part of our brand communication, we operate a fan page on the social network Facebook at https://www.facebook.com/skituningmachines/
We have concluded an agreement with Facebook on joint processing (Controller Addendum). This agreement stipulates which data processing operations we or Facebook are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum
You can adjust your advertising settings yourself in your user account. To do this, click on the following link and log in:
By using Facebook, you also consent in accordance with. Art. 49 para. 1 sentence 1 lit. a GDPR, that Facebook processes your personal data in the USA. The US is assessed by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without the possibility of redress. If you do not use Facebook, the transmission described above will not take place.
Usage of the Facebook pixel
We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.
In the following, we show you the cookies that have been set on a test page by integrating Facebook pixels. Please note that these are only example cookies. Different cookies are set depending on the interaction on our website.
Purpose: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months
Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook Pixel works properly.
Expiry date: after 3 months
Value: Name of the author
Purpose: This cookie stores the text and the name of a user who, for example, leaves a comment.
Expiry date: after 12 months
Value: https% 3A% 2F% 2Fwww.test page…% 2F (URL of the author)
Purpose: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiry date: after 12 months
Value: Email address of the author
Purpose: This cookie saves the email address of the user, if he has published it on the website.
Expiry date: after 12 months
Note: The above cookies relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.
If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.
If you want to learn more about Facebook's data protection, we recommend the company's own data guidelines at https://www.facebook.com/policy.php.
Our website uses plugins associated with the Google-owned website, YouTube. The operator of the website is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you access one of our web pages that contains a YouTube plugin, a connection is established to YouTube’s servers. This informs the YouTube server about which of our web pages you have visited.
If you are logged in to your YouTube account, this enables YouTube to directly link your surfing activities to your personal profile. You can prevent this by logging out of your YouTube account.
By playing the YouTube video, you also consent in accordance with. Art. 49 para. 1 sentence 1 lit. a GDPR, that Google processes your personal data in the USA. The US is assessed by the European Court of Justice as a country with an inadequate level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without the possibility of redress. If you do not play videos on YouTube, the transmission described above will not take place.
As part of our brand communication, we operate a company profile on the Instagram social network at https://www.instagram.com/reichmann_skiservice/
Instagram LLC (Instagram) processes personal data on this network.
By using Instagram, you also consent in accordance with. Art. 49 para. 1 sentence 1 lit. a GDPR, that Instagram processes your personal data in the USA. The US is assessed by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without the possibility of redress. If you do not use Instagram, the transmission described above will not take place.
As part of our brand communication, we operate a company profile on the social network LinkedIn at https://www.linkedin.com/company/reichmann-und-sohn-gmbh
The LinkedIn Ireland Unlimited Company (LinkedIn) processes personal data on this network.
If you would like to deactivate LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
By using LinkedIn, you also consent in accordance with. Art. 49 para. 1 sentence 1 lit. a GDPR, that LinkedIn processes your personal data in the USA. The US is assessed by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without the possibility of redress. If you do not use LinkedIn, the transmission described above will not take place.
On our website, we use videos of the company Vimeo. This video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can display interesting video material directly on our website. Consequently, some of your data may be transmitted to Vimeo.
When you open a site on our website that has a Vimeo video embedded to it, your browser will connect to Vimeo’s servers, and a data transmission will take place. The data are then collected, stored and processed on Vimeo’s servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Furthermore, Vimeo store information on what website you use their service on and which actions (web activities) you carry out on our website. These web activities include e.g. session duration, bounce rate or which button you clicked on our site that contains a Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.
If you are logged in as a registered member of Vimeo, more data may be collected, since a bigger number of cookies may already have been set in your browser. Furthermore, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while “surfing” our website.
Vimeo use this data to improve their own service, to communicate with you and to implement their own targeted advertising measures. On their website they emphasise that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos, provided you do not interact with the video.
Vimeo is headquartered in White Plains, New York (USA). However, their services are offered worldwide. For this, the company uses computer systems, databases and servers in the United States and other countries. Thus, your data may also be stored and processed on servers in America. Vimeo stores the data until the company no longer has an economical reason for keeping it. Then the data will be deleted or anonymised. Vimeo correspond to the EU-U.S. Privacy Shield Framework and are therefore allowed to collect and use information from users within the EU, and to transfer this data to the USA.
How can I delete my data or prevent data retention?
You always have the option to manage cookies in your browser. If you do not want Vimeo to set cookies and collect information about you for example, you can delete or deactivate cookies in your browser settings at any time. These settings vary a little depending on the browser. Please note that after deactivating/deleting cookies, various functions may no longer be fully available. The following instructions show how you can manage or delete cookies in your browser.
If you are a registered Vimeo member, you can also manage cookies in Vimeo’s settings.
Zendesk Live Chat
Reichmann & Sohn GmbH uses a live chat from Zendesk, 1019 Market St, San Francisco, CA 94103, USA. The live chat widget enables a real time communication with our employees. The following personal data is generated when the chat starts:
• date and time of the call,
• browser type / version,
• IP address, Operating system used,
• URL of the previously visited website,
• Amount of data sent.
• And if you specify: first name, last name, and email address.
Depending on the course of the conversation with our employees, further personal data may arise in the chat, which you enter. The type of this data strongly depends on your request or the problem you describe to us. The processing of all this data serves to provide you with a quick and efficient means of contact and thus to improve our customer service.
Cookies are used to operate the chat function. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. The cookies enable the website visitor's Internet browser to be recognized in order to ensure that the individual users of the chat function on our website are differentiated. If the information collected in this way is personally identifiable, processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO based on our legitimate interest in effective customer care and the statistical analysis of user behavior for optimization purposes.
In order to avoid the storage of cookies, you can set your internet browser so that in future no cookies can be stored on your computer or cookies that have already been stored will be deleted. Disabling all cookies can, however, mean that the chat function on our website can no longer be carried out. In addition, Reichmann & Sohn GmbH stores the history of the live chats for a period of 12 months. This serves the purpose of sparing you extensive explanations of the history of your request and of constant quality control of our live chat offer. Processing is therefore permitted in accordance with Article 6 (1) (f) DSGVO. If you do not want this, please feel free to let us know using the contact details below. Saved live chats will then be deleted by us immediately. The storage of chat data also serves the purpose of ensuring the security of our information technology systems. This is also our legitimate interest, which is why processing is permitted in accordance with Article 6 (1) (f) DSGVO.
Further information can be found in Zendesk's data protection regulations: https://www.zendesk.de/company/privacy-and-data-protection/
We have concluded an order data processing contract with Zendesk. This ensures that Zendesk only uses the user data within the framework of EU data protection standards to process requests and does not pass them on to third parties.
Liability for web links
Our website contains web links to external webpages of third parties. We don’t have any influence on the web content of these websites. These are offerings of third parties, on whose content we don’t embrace. Responsible for the content of these websites are always the providers or operators of these sites. The linked websites were examined regarding possible infringements at the moment of linking. We check the content of the linked websites regarding possible infringements regularly. If infringements are being recognized, we will delete web links to these webpages immediately.
Ein Teil der Inhalte der Datenschutzerklärung stammen von folgenden Quellen: